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Why Organic with Veryan

As we celebrate each of our Philosophies over the coming weeks we are delighted to bring you insights from our brands who live and breathe our Philosophies. To kick things off we speak to Veryan Raiker of By Veryan about why she chooses to incorporate ORGANIC into her collections.

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Can you tell us a little about why using organic materials is important?

There’s a huge chain of people who work together to create a garment, but all we see when we purchase something is a single, polished design. It might be attached to a designer we love, an influencer we admire, or it could just be the perfect dress we’ve been searching for. That final polished garment can hide the experience of those who produced it, and their experience can be completely at odds with the beautiful garment we buy. Organic certifications help us to make sure that the people behind the label—who’ve helped produce it—have done so in a safe and positive working environment. The best certifications, like GOTS, don’t just cover the practise of growing cotton, or other natural resources, but also working environments, fair wages and more. We work with people all over the world, so working with certified organic materials helps us to understand all the links in our supply chain.

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What inspired you to create a label that uses organic materials?

We wanted to create a label with minimal negative impact on the environment and one that has positive repercussions for those who choose to work with us. Using organic certification—really as a form of assurance and verification of the working conditions—means that we’re on the way to achieving that goal.

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Which materials in particular are organic in your collections?

All the cotton we use is GOTS certified (including some of the thread) and most of the linen is Oek-tex certified too. The bamboo we use is organically-grown. 

How do producers benefit from working with organic resources? 

We’ve found that those who work towards being organic, or under organic certifications, are also working hard to benefit their local communities. They promote fair trade practices, local charity work, decent working conditions and more.



What do you envision for the future of the organic industry?

Organic isn’t the be all and end all for naturally-sourced fabric, but the commitment of those who  promote its use to take care of the world’s natural resources is amazing. Both consumers and the industry are becoming more and more aware that working in a way that has minimal environmental impact is universally beneficial, which is wonderful. It’ll be interesting to see how the industry moves more towards lab-grown fabric sources—possibly the ultimate outcome for sustainability in the modern world (think mushroom leather vs. natural leather)—with the least potential for damaging the environment and the largest potential for being a global resource.


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