Take a LOOK AT THE CARE LABEL TO FIND OUT WHAT'S IN YOUR CLOTHES. Clue: anything starting in a 'poly' isn't going to be eco friendly. CHOOSE ORGANIC OR SUSTAINABLY MANUFACTURED ECO-MATERIALS like Tencel to limit the effect and send a message to retailers to clean up their act.

A study of organic cotton in one region of India, commissioned by PUMA found a 40% reduction in global warming potential, 72% lower primary energy demand, and lower water consumption. Not only that, the farmers and workers involved in production are not exposed to the harmful chemicals that regular cotton growing demands. 

The benefits of choosing safer, more eco friendly materials are clear for all to see.

Discover our ORGANIC collection here. 

Read the full guide here.