Kowtow is one of our most recognizable brands. With Fair Trade and Organic farming principles at the very heart of the brand's identity, it has garnered a loyal customer base thanks minimalist, luxury design and strong values. Here they tell us why Fair Trade is so important to them.
Can you tell us a little about what fair trade means to Kowtow?
Every decision made at Kowtow is based on a set of ethical and sustainable values: to protect the environment and the people who make our clothes. Gosia, Kowtow's founder, chose to partner with Fairtrade from the start of the business, 10 years ago. This ensures our cotton is supplied by farmers who are rewarded fairly for what they do, without being exploited. Being Fairtrade certified also means our supply chain is regularly audited & meets ethical workplace standards.
What inspired the creators of Kowtow to create a label that is fair trade?
Since Gosia was a child she showed empathy toward the natural world and knew that one day she wanted to do something that would leave a positive imprint. To neglect ethics & sustainability in the fashion industry was never going to sit right with her so creating a label bringing together worker's rights with certified organic cotton production naturally went hand in hand.
What materials do you use to create products that are fair trade?
All our clothing is made using Fairtrade certified organic cotton which allows us to trace the journey from seed to garment.
How do your producers benefit from being fair trade?
Fairtrade empowers farmers to negotiate with buyers to secure better prices for their cotton. Every season, certified farmer groups receive a premium to be spent on community projects such as medical costs, irrigation schemes to conserve rainwater, books and clothes for school children, farmer education, training and upgrades.
What do you envision for the future of fair trade?
Conversations about ethical fashion have really gained momentum in recent years - especially since the Rana Plaza disaster. More designers and manufacturers are taking ethical responsibility as customers demand more transparency. The future of Fairtrade is in continuing to be relevant & independent.