Our ORGANIC brands choose to use organically grown materials (primarily cotton) in the production of their collections. Many of us already choose to eat organic so it makes complete sense that we should start to opt for organic apparel as well. Read all about why organic is so important to us and shop our lastest organic arrivals.
4 Reasons to Shop Organic:
1/ The skin is the body's largest organ. So why would we put clothing that has been made with potentially hazardous and cancer causing chemicals in direct contact with it?
2/ Organic fibres are produced without the use of harmful chemicals and hazardous fertilizers. Up to 77 million cotton workers suffer poisoning and skin reactions to pesticides every year. By emliminating pesticides organic cotton offers a safer environment for workers and their families.
3/ Organic farming has been shown to be 98% less polluting to water systems than traditional cotton farming. Organic cotton production helps keep drinking water and rivers safe and clean for those that live around them but also for the animals and marine life that are dependent on them.
4/ Climate change is one of the greatest threats facing humanity today. The threat is real and urgent. Organic farming releases less CO2 in the air than regular farming.
"Our Organic brands are GOTS (Global Organic Textile Standard) certified. GOTS is recognized as the world's leading processing standard for textiles made from organic fibres. It defines high-level environmental criteria along the entire organic textiles supply chain and requires compliance with social criteria as well. Only textile products that contain a minimum of 70% organic fibres can become GOTS certified so this certification gives you real peace of mind."
CASE STUDY: KOWTOW
Our longtime partner Kowtow's entire collection is made form 100% certified organic cotton, from their super soft basic t-s to printed dresses and woven cotton knits. The cotton is grown in Orissa, India and then transferred to Kolkata where their collections are produced in one Fair Trade factory which only works with certified organic cotton. In addition all fabric is dyed using Global Organic Textiles Standard (GOTS) approved dyes which are free of hazardous elements such as nickel, lead, formaldehyde, amines, pesticides and heavy metals. For an insight into Kowtow's inspiring production check out their brilliant Seed to Garment Film.
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Read our Q&A with designer Veryan here to find out more about why she choses to work with organic fabrics here.