Women account for approximately 80% of garment industry workers in the world. It is women who are picking the cotton that makes your jeans, women that are sewing together your favourite summer dresses, women that are dying the wool that goes into your winter knit. It is also women that are the main consumers of fashion, women who buy the monthly glossies, women who subscribe to the glamorous ideals fed to us by the big fast fashion industry. Which makes it a no brainer to us - ladies, support your sisters around the world and help make this female-orientated industry fairer, more respectful and better all round for all women all over the world - makers and consumers alike.
“….women, support your sisters around the world and help make this female-orientated industry fairer, more respectful and better all round for all women all over the world.”
Ethical fashion is a feminist issue. And, at a point in a time where women are speaking up in many sectors from politics to the film industry, it is without doubt fashion finally took a stand of its own. We have here an industry that claims to empower women through providing a means to express themselves through their sartorial choices on the one hand and at the same time uses and exploits women and children on a large scale basis. One girl’s dream dress for just £14.99, sewn in another girl’s living nightmare. It’s pure chance as to where in the world you are born and which side of the fashion dichotomy you end up in.
So on International Women’s Day we celebrate the brands who are empowering women, enabling them to realise their dreams and demonstrating that fashion can be a force for positive change. Many of our brands are run by all female teams who put their heart and soul into making things fairer. Brands such as Satva and Kowtow provide education and childcare support, making life that bit easier for working Mums. Osei Duro and A Peace Treaty work with women in South America to help provide an international market using their traditional techniques. With fair and sustainable employment comes self-respect, self-belief and a more stable environment and more opportunities for the next generation. We believe in a fashion industry that respects women, that supports women and that truly empowers women. We need more visibility of these brands doing the right thing and for more women to vote with their wallets and invest in them. Supporting the ethical fashion movement will help this industry finally realise its potential, and its duty to make a change. We all have a role in bringing about that change. Fast fashion; ‘time is up’.
Happy International Women’s Day, one and all.