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Gather&See Girls: Avril Groom

This month's Gather&See Girl is our favourite fashion editor, the one and only Avril Groom (who also happens to be part of the Gather&See family as Mother of co-founder Alicia Taylor). Here she shares with us some of her favourite G&S pieces as well as inspiration and advice.

What is your age, where you live and what you do?

Horrors - 65! In the country near Cambridge; fashion and luxury goods writer and part-time babysitter

What or who inspires you? 

Beautiful places, interesting people and wonderful craftsmanship.

What is the best piece of advice you have ever been given?

Never lose your sense of adventure.

What advice would you give your 13 year old self?

I'd have hated to hear it but... listen to your mum.

What makes you angry?

People who try to bully or intimidate others.

What makes you happy?

Sitting in my garden with a glass of white burgundy.

What's your favourite restaurant? 

La Fleur Bleue, near Malaucene in northern Provence.

Latest discovery at home or abroad? 

Duke Street Emporium, London W1 - different, interesting fashion, including vintage, and sensible prices plus a great café, mags and a free jukebox.

Where is on your travel hit list for 2015?

Patagonia and the Atacama Desert in Chile

Which city in the world would you love to live in for just 1 year? 


Which item of clothing do you most treasure? 

Right now, a Dries van Noten skirt in two seamless patterns of richly coloured brocade. Forever, a prototype Galliano bias-cut dress

Which is your favourite piece on the G&S website at the moment? 

Lalesso Mashua dress

What is your personal style?

Because of my job, the season's look but always with a hint of boho (or old hippy!)

Who is your fashion hero?

In spite of everything, John Galliano.

What is your 'can't live without' beauty product?

Elemis Pro-Collagen Marine Cream - ancient skin needs all the help it can get!

Why do you love Gather&See? OR Why is shopping ethical important to you?

There are many ways to be ethical, whether it is organic or recycled materials, or items made by women in third world countries who otherwise might not have the chance to earn a wage. It's important to think of these things when you shop and Gather & See brings them together and makes it easy for the customer.

Avril's Favourite Gather&See Picks:

Lalesso Mashua Dress 

Cus Violant Dress

Beaumont Organic Barbara T

Lalesso View All Posts

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