What a month March as turned out to be for Gather&See! It all began with a short trip stateside to New York where I was lucky enough to meet with several of our favourite brands from across the pond including Osei Duro, A Peace Treaty, Upstate and Ten&Co.
A highlight had to be the trip out to the Feral Childe studio. After fifteen minutes trying to get through the barrier at the subway station - so much for my attempt to look like a hipster New Yorker on my way to work…damn Yankee swiping technique! - we (Matt kindly joined me on his first little fashion foray) finally made our way out of Manhattan and over to Brooklyn. We were greeted by biting cold wind, an atmospheric fog and long walk through the industrial old docks before we arrived at the amazing old warehouse where Feral Childe have their studio. The designer Moriah kindly offered us much needed coffee as we were wowed by their spectacular space.
With a spectacular view over New York Harbour and the Statue of Liberty (much to the delight of us tourists) the studio is furnished in a nonchalant but impeccably stylish manner in a way that only true creatives could ever pull off (no matter how much the rest of us try). An artisan rug here, modern industrial-esque lamps there, the prettiest sewing area I have ever seen and most excitingly of all drawings, moodboards and shots of the brand’s new collections adorned the walls- art no less.
Feral Childe is known for its wonderful, whimsical and endearingly off-the-wall prints – that is what drew Steph and I to their pieces in the first place – and it is no surprise to find out that both Moriah and her partner Alice are fine art trained. Combine this graphic innovation with sustainable production (use of natural fibres, upcycled fabrics and low impact dyes) and you get the full picture. I was delighted to see for the first time at close-hand some of our pieces for Spring Summer including my personal favourites – the Reeves Shell Top and Sheath dress- which look like Toile du Jouy until closer inspection reveals an amazing almost biro-like print featuring abstract birds. This really is stylish sustainable fashion at its best - note to self... must try not to buy stock before we go live!!
Back in London a few days later and it was time for our first shoot. It was fantastic to see all of our pieces hanging together for the first time – it really has come together like an eclectic but edited collection, which is exactly what we are aiming for. We spent two days in sunny Stockwell shooting each piece front and back in high res to show every piece in all its glory and we can’t wait to get them up on Gather&See.
So that is where we are up to now, uploading and reviewing the site itself and making it as user friendly and as inspiring a shopping destination as we can. Amazingly Steph has managed to master the system and start to upload from Sierra Leone despite having to crank up a generator each time she logs on and the fact she hasn’t had any water for 5 days. I find that inspirational in itself! Thankfully the lady herself will be back on British soil and to super-fast broadband within the next week and then it will be all guns blazing until launch!