In the second of our Behind the Brand series ahead of FASHION REVOLUTION WEEK we talk to Gozde from Rakha about why making the brand sustainable and vegan friendly was the only option.
What inspired you to set up Rakha?
Maybe a classic one but I wanted to create a brand and make clothes which I could not quite find out there. I was also very keen to offer people a better option without the guilt and the thought of having to compromise from style
What were you doing before?
I had just finished my studies in fashion design both in London and Milan, worked in different fields of the fashion industry for a short time. I mainly worked in fields relating to design, production and product development before I started Rakha almost a decade ago
Tell us about the production of your collection - where and how is it produced, and who produces it?
All our production is based in Turkey either in Istanbul or Izmir although, we do source some speciality materials from Germany and India such as organic peace silk and C2C accessories. We work with suppliers and manufacturers which have certifications such as; Fair Wear, Vegan, GOTS, GRS, STEP, C2C etc.. but we do also work with a small family atelier in Istanbul for the production of our delicate garments. We visit them every month and make plans on how we could grow both of our businesses by supporting each other with Ugur and Ismail. We feel truly blessed to be working with them, with a family who are so passionate about what they are doing and always looking to find new ways to improve the quality of the garments and technology.
Why is sustainability so important?
The IPCC report states that we only have 12 years to limit the global warming to a maximum of 1.5 degrees. We came to a point where people and businesses are finally beginning to realise that making profit or buying things without considering people and the planet is not the way forward, we are now all seeing the consequences of this. Businesses have the power to make major positive impacts in order to change this. Fashion is considered to be one of the 2nd most polluting industry in the world and we should all be working towards the SDG goals, specially SDG 12 to encourage and implement better ways of production and consumption of fashion products. A triple bottom line approach is the only way we can re-consider things starting from the design and product development stage of our value chain and transform the way we make things.
What's coming up in the future for the brand?