WORON is the new indispensable underwear brand that has its core in the ‘slow fashion’ movement. The brand focuses on creating a timeless design that fits both your body and your sense of style season after season.
Sisters Anya & Arina Woron are the founders of this new brand that is based in Copenhagen, Denmark. They have a strong background in both the fashion and beauty industry, and Arina has among others been working as a designer for DAY Birger et Mikkelsen and Preen in London and working as Head of Design for Gestuz.
Based on their own needs, they have created a collection that is the first thing you want to put on and the last thing you wish to take off in the evening. The Woron sisters are strongly committed to sustainability and are environmentally conscious from the design, to the materials and to the handling of each product.
"Feminine shape with comfort in focus, and sustainability with style!" This is the sisters’ motto. In their debut collection, ‘The Base Collection’ femininity, simplicity and the Scandinavian look shines through. The collection includes soft-bras for everyday use and workout/yoga, panties, bodysuits and tops: and it is filled with sexy, confident and modern designs, with a strong attention to detail and fitting.
The brand is sustainably conscious from the crafting, to the handling of each product and finally to the timeless design that can stay in your wardrobe season after season - year after year. The brand uses eco-friendly Modal fabric and the dying of this fabric has been without toxic components and it is Ökotex certified according to EU legislation.
Small Scale Production.
Made in Europe.
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