VILDNIS has strong Scandinavian roots. Danish born founder Ulla Vitting Richards grew up just outside one of the largest cities in Denmark, surrounded by fields, forests and the crashing waves of the sea. As well as proudly bearing the title of ‘happiest country in the world’, Denmark is a frontrunner in sustainability. Freedom, fairness, honesty, responsibility and protection of the environment are part of the national DNA.
Ulla's passion for fashion combined with insatiable wanderlust landed her in the fast-moving, forward-thinking fashion hub of London. Through her 16 years in the fashion industry – including as Head of Product for Britain’s leading high-end activewear brand – Ulla has witnessed the numerous strengths of the industry, as well as many of the tired and devastating practices it has cultivated around the world. These experiences inspired her to be part of the change she wants to see.
VILDNIS is founded on the team’s unwavering desire to drive a trend for sustainable fashion combined with our wish to make a positive contribution to the world.
In the words of VILDNIS:
"Sustainable production means using the minimum resources required, and leaving plenty of spare resources for future generations to meet their needs as well. The VILDNIS commitment is to do just that, and to hold ourselves accountable with a triple bottom line that reports on environmental and social targets as well as profits. We want you to know exactly what you are getting and how you are contributing when you buy a product from VILDNIS. This is our commitment to you…
Demand for change will drive the creation of new, more sustainable materials and methods. We are committed to demanding a fairer, more responsible supply chain. We will always strive to use the most environmentally friendly fabrics and production methods available, and to continually demand better as the industry evolves.
Additionally, we are committed to using environmentally friendly packaging, transporting our goods by road or sea and choosing carbon neutral couriers to deliver sustainable fashion to your door.
Having full visibility of the entire supply chain is a big task. Often manufacturers will outsource some of the production without the retailer's knowledge. It requires strong relationships with the factories and strict control to ensure this doesn't happen.
We are committed to mapping the entire supply chain and engaging in a constant dialogue with our partners to ensure all workers are treated fairly and paid a proper living wage.
All factories have to adhere to a strict code of conduct, and we audit each factory once a year to ensure that they continue to be compliant.
We rarely use fabric made from animal fibres, but when we do, we make sure that no animals are harmed in the process. For this reason, we steer clear of angora, fur and non-certified wool."
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