A shining example of sustainability and fashion working, Veja has become an iconic trainer brand for all the right reasons. Sustainability is at the brands heart and they work with organic and sustainable materials and in accordance with Fair Trade principles to produce their classic trainers which have become some of the most sort after sneaker brands in the world.
The VEJA project creates a positive chain. Sneakers that are made differently using organic & fairly traded cotton for the canvas of the shoes, wild & fairly traded rubber for the soles and recycled plastic bottles to create a technological fabric.
Each pair is made in a high standard factory in Brazil.
In the words of Veja:
5 years on - The world understands that social issues and environmental crisis are now matters of urgency.
Day after day, prophets of all kind are pulling the emergency cord, the entire economy is turning green and sustainable-developementising speeches are spreading around.
Actions remain scarce but words abound.
Beyond movies about the environment, beyond multinational companies building green windows to hide disasters, beyond the Copenhagen speeches filled with words and political promise….
And despite this green-fronted economy, let's try to offer a different vision which combines fair trade and ecology and links together economy, social initiatives and the environment.
A vision that proposes cultural change.
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