Francis Stories designs are created with one mandatory basic requirement – providing customers with the highest quality garments in a sustainable way.
Francis Stories proactively promote a longer usable lifecycle for their garments – through the long-lasting quality of designs and materials –, reducing thus the pace at which new raw materials are required and the pace at which outputs of the process are generated, leaving more time for Nature to regenerate.
The brand advocates the use of only natural products, mainly wools – which are biodegradable – and metals – which, although not being biodegradable, occur naturally in Nature. They stay away from synthetic materials since these are neither natural nor biodegradable. Despite the highest care and growing sophisticated recycling processes, there will always be a part of a synthetic garment that goes to waste as microfibers, either during washing or natural wear from use. These wasted fibres will eventually enter the ecosystems and remain there, indefinitely polluting the water, land or being ingested by animals.
Lastly, the brand works towards having a whole production process developed in a respectful way towards all stakeholders. Instead of sending production to a far-off location to bring down costs, Francis Stories chose to concentrate it within Europe and as local as possible so that it is easier for them to ensure the workers have access to fair working conditions.
"We believe that only by fairly valuing and dignifying the labour of highly skilled craftsmen and craftswomen we can deliver high-value distinct garments to our customers."
Francis Stories uses wool from the SustainaWool Integrity Program™ to guarantee the production of the highest quality wool via the sustainable management of natural and physical resources and animal welfare.