"Transparency and traceability are principles that we believe go hand in hand."
Asime is built around a firm belief in the supported growth of small female-led businesses in Ghana where their clothes are produced. Through donating a share of profits to Dream Big Ghana NGO, the brand also hope to support their work transforming lives in the local community through sanitation, education and public health projects.
Asime's designs are created in Ghana as a collaborative process between Asime and Aunty’s fashion home in the Volta region community of Dzita. Each Asime piece is conceived, created and finished with pride and passion.
Working side by side with the team, Asime train them to use patterns and cut fabrics, as well as teaching them how to effectively plan their time, enabling efficient production on a larger scale. Alongside this, Asime have supported Aunty and Rita with new machinery, making their processes in-house smoother and more professional. Partners, Dream Big Ghana, have also created educational opportunities such as entrepreneurial workshops and IT training for Aunty and other local businesses to attend. All of this feeds into Asime's ethos of providing valuable skills to help small, local businesses blossom for years to come.