Behind the Brand : Wild Clouds
We are delighted to welcome London based Wild Clouds to Gather&See. Producing truly uplifting, colourful and whimsical pieces from sustainable materials - Wild Clouds really is a breath of fresh air. Read on for more about their approach...
"We created Wild Clouds because we wanted more from our clothing. More sustainability, more longevity, more versatility, more comfort. We’re committed to slow fashion, making our seasonless clothing locally in London, using the most sustainable materials we can find. We want our clothes to be thoughtful, accessible and playful, combining uniquely whimsical prints with practical silhouettes."
"We’re committed to slow fashion, making our seasonless clothing locally in London, using the most sustainable materials we can find. We want our clothes to be thoughtful, accessible and playful, combining uniquely whimsical prints with practical silhouettes. With our robust designs and repair promise, our ultimate goal is to create long-lived clothes that make our customers feel magical for years and years. We are committed to supporting local communities, reducing waste and protecting the planet."
The collection is made in South London, with all tailors paid a minimum London Living Wage.
Fabrics
Wild Clouds' incredibly soft signature fabric is made of 76% organic cotton and 24% linen. The organic cotton is OCS certified (Organic Content Standard) and grown in Turkey. The linen is also grown in Europe.
The fabric is woven, dyed, printed and finished in Turkey by GOTs certified Altoteks, our fabric is certified STANDARD 100 by OEKO-TEX® .
The factory adhere to environmental policies, employee health and safety policies and ensure people always come first. They also use professional consultancy to advise and ensure continuous improvement for their workforce. All materials and process inputs and outputs are safe for human health and the local area at all stages of product life. Electricity and power are provided by renewable wind power. Throughout the entire production process, production points are monitored in order to reduce waste and promote resource recycling and reuse. The fabric is dyed with low impact azo-free dye
Trims
Buttons - made in the UK by Courtney buttons and co, from eco-friendly Coroza - a sustainably harvested material that supports communities in Ecuador.
Elastic -the elastic is made in Austria (the nearest producer we could fine). It is made from organic GOTS cotton and natural rubber which actually has a longer lifespan than conventional elastic, but eventually is biodegradable unlike conventional polyester elastic.
Care labels – care labels are made from organic cotton in Turkey, at the same factory the fabric is woven and printed at, also using low impact azo-free dyes.